I was intrigued by an article in the Summer 2007 issue of the MIT Sloan Management Review titled Discovering “Unk-Unks”, by John W. Mullins. “Unk-Unks” is an engineering term that means unknown-unknowns.* Mullins, a professor at London Business School, focuses his article on entrepreneurs since he contends that the Unk Unks are the mostly likely […]