In his essay, The Ecstasy of Influence: A Plagiarism, Jonathan Lethem writes, “It’s not a surprise that some of today’s most ambitious art is going about trying to make the familiar strange.”
That line is a reference to the 18th century poet Novalis whose early romanticism was captured in his admonition for art making: “Making the strange familiar and the familiar strange.” (For an unforgettable glimpse into the life and times of Georg Philipp Friedrich Freiherr von Hardenberg—AKA Novalis—read the exquisite novel by Penelope Fitzgerald, The Blue Flower.*)
William Gordon, cofounder of a popular problem solving methodology synectics, views this exploration of the familiar and the strange as a metaphorical process. His central principle: “Trust things that are alien, and alienate things that are trusted.”
Good effort in the studio calls up both ends of that spectrum, daily. On the one hand there is the need to actively dismantle old habits and familiar ways of working. Too much rote work and the magic gets thin. But welcoming in what’s strange and unexpected is how we maintain the creative Gulf Stream inside.
It may be that each of us leans one way or the other: Some great efforts tend towards the familiar made strange, while other undertakings turn that around.
I’m more inclined to the latter. I am drawn to the unseen, to those inchoate notions that I hope to bring in closer. I think that is what the poet W. S. Piero was referring to here: “Certain artists give up the making of representational images so that they can see through traditional iconography to the world as it could have been seen only on the first day of creation.” Moreover, he says, today’s artist “sees only the freshness of the first day of the world—he does not yet see its ‘face.'”
Regarding The Blue Flower:
It is a quite astonishing book, a masterpiece, as a number of British critics have already said…It is hard to know where to begin to praise the book. First off, I can think of no better introduction to the Romantic era: its intellectual exaltation, its political ferment, its brilliant amateur self-scrutiny, its propensity for intense friendships and sibling relationships, its uncertain morals, its rumors and reputations and meetings, its innocence and its refusal of limits. Also, ”The Blue Flower” is a wholly convincing account of that very difficult subject, genius…
And, of course, like the masterpiece it is, “The Blue Flower” ranges far beyond itself. It is an interrogation of life, love, purpose, experience and horizons, which has found its perfect vehicle in a few years from the pitifully short life of a German youth about to become a great poet—one living in a period of intellectual and political upheaval, when even the prevailing medical orthodoxy “held that to be alive was not a natural state.”
New York Times